Benefits of Digital Marketing
Decades ago, an organization looking to urge its message before prospects and customers had to utilize traditional marketing tactics. These methods proved useful at the time.
Companies had the selection of print advertisements, flyers, pamphlets, billboards, direct mails, TV, radio, and newspapers to choose from. Those with huge budgets promoted their brand on every traditional marketing channel they could lay their hands on.
But with the arrival of the online, marketing efforts slowly began shifting to the digital space. In 1993, the first-ever clickable ad banner went live. This marked the birth of digital marketing as we all realize it today.
Today, digital marketing is the top choice for businesses around the world. according to a study, global media ad spend is estimated to achieve a whopping 53.9% of total media expenditure in 2022. the rationale for this is often quite simple – the online has become a neighborhood of the fashionable man’s life.
People spend longer online than ever before and perform most of their day to day activities online. So it becomes necessary for businesses to use online as a marketing platform if they're to achieve their audience successfully.
Now that you simply know a fast history of how marketing has evolved over the years, let’s dive into how you'll grow your business using digital marketing in 2019 and beyond.
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