Digital Marketing
Digital marketing, online marketing, internet advertising…whatever you call it, marketing your company online could also be an enormous deal lately. After all, internet usage has quite doubled over the past decade and this shift has massively affected how people purchase products and interact with businesses.
So, what's digital marketing? Digital marketing is like all other kinds of marketing—it’s the way to attach with and influence your potential customers. the important difference is, you connect with and influence those customers online.
What is Digital Marketing?
Basically, digital marketing refers to any online marketing efforts or assets. Email marketing, pay-per-click advertising, social media marketing, and even blogging are all great samples of digital marketing—they help introduce people to your company and convince them to buy.
Here are a variety of the foremost common digital marketing assets and methods businesses use to achieve people online:
Digital Marketing Assets
Almost anything is often a digital marketing asset. It simply must be a marketing tool you use online. That being said, many folks don’t realize what percentage of digital marketing assets they have at their disposal. Here are just a few examples:
Your website
Branded assets (logos, icons, acronyms, etc)
Video content (video ads, product demos, etc)
Images (infographics, product shots, company photos, etc)
Written content (blog posts, eBooks, product descriptions, testimonials, etc)
Online products or tools (SaaS, calculators, interactive content, etc)
Social media pages
As you'll likely imagine, this list just scratches the surface. Most digital marketing assets will fall into one of these categories, but clever marketers are constantly arising with new ways to achieve customers online, therefore the list keeps growing!
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